Managing mobile device programs at scale is a costly and complex challenge for many organizations, with staging and deployment making up a significant percentage of that burden.
A recent Samsung study found that businesses issuing smartphones to just 250 employees require more than one full-time staff member to manage the program, representing an annual investment of $114,500 in salary and overhead costs.
The same study revealed that 95% of respondents identified cost as a significant factor in their mobile device strategies. With the average total cost of ownership per mobile device reaching $1,200 USD annually—$458 of which is spent on management alone—it’s no surprise that businesses are searching for ways to streamline operations and reduce costs.
Mobile device staging, kitting, and deployment is a systematic solution to this challenge, ensuring devices are fully configured, tested, and deployed efficiently. But, despite its benefits, managing these programs in-house can pose a significant burden to organizations as well.
This article will explore what these processes entail, its importance to modern organizations, and how outsourcing to third party staging and deployment providers can help companies reap the benefits without incurring the costs.
What is mobile device staging, kitting, and deployment?
Mobile device staging, kitting, and deployment is a three-pronged process that ultimately leads to mobile devices ending up in the hands of end users, fully set up and ready to use.
Mobile device staging prepares devices for deployment by configuring them with the necessary settings, software, and security protocols. This ensures consistency, functionality, and compliance while reducing errors. Staging also includes testing to verify performance and connectivity before shipment.
Mobile device kitting assembles devices with required accessories, such as chargers and cases, and includes labeling, instructional inserts, and secure packaging. Kitting ensures that end users receive ready-to-use devices tailored to their specific roles.
Mobile device deployment handles the logistics of delivering devices to end users or multiple locations. It includes activating devices, integrating them into networks, and providing support to ensure smooth adoption and minimal disruptions.
These three processes work together to streamline mobile technology rollouts, helping organizations deploy devices efficiently and effectively, while minimizing errors and delays.
The importance of proper mobile staging and deployment
Mobile staging and deployment is a critical process in ensuring that devices are fully operational, secure, integrated, and ready to support organizational goals when they arrive to their end-user.
Here are some key benefits of properly managing staging and deployment:
- Minimizes deployment errors and delays. Pre-configuring devices with standardized settings, applications, and security protocols ensure they perform as expected upon delivery, reducing misconfigurations and delays.
- Reduced post-deployment troubleshooting. Thorough testing during staging minimizes functionality issues, network problems, and software glitches, reducing IT support requests and freeing up resources for strategic initiatives.
- Strengthens security and compliance. Encryption, multi-factor authentication, and compliance settings configured during staging ensure devices meet regulatory standards and protect sensitive data, reducing breach risks and potential fines.
- Boosts employee productivity from day one. Pre-configured, fully tested devices allow employees to immediately focus on tasks without delays caused by setup or troubleshooting.
- Scales efficiently as the business grows. Standardized staging, kitting, and deployment processes enable seamless and consistent rollouts, whether deploying devices across multiple locations or accommodating a growing workforce.
Ultimately, reliable and standardized staging and deployment processes ensure that companies get the most out of their mobile device investments as quickly as possible. It eliminates security and compliance risks, and ensures that mobile devices are fully operational and integrated into the test of the tech ecosystem as soon as they’re ready for use in the field.
Key steps in the mobile device staging and deployment process
Efficient mobile device staging and deployment requires a detailed, step-by-step process to ensure that devices are properly configured, tested, and delivered. Each step in the process is critical to minimizing errors, maximizing security, and ensuring smooth device adoption.
Here’s a breakdown of the key steps involved:
1. Receiving and tracking devices
The process begins with receiving the devices from the technology vendor and verifying their accuracy against purchase orders. This includes confirming quantities, model numbers, and specifications to ensure nothing is missing or incorrect.
Devices are then logged into an inventory management system, where serial numbers and other identifiers are recorded. Proper organization at this stage sets the foundation for smooth staging and deployment, ensuring devices can be tracked throughout their lifecycle.
2. Creating a “gold image”
A “golden image” is a standardized operating system, set of applications, and configuration settings tailored to the organization’s needs.
This step involves creating and applying this image to all devices, ensuring uniformity across the entire fleet. A consistent setup reduces errors, simplifies maintenance, and makes troubleshooting easier after deployment.
3. Installing and customizing applications
Once the golden image is applied, necessary business applications are installed and configured. These apps are tailored to the organization’s specific needs, whether for productivity, communication, or industry-specific tasks.
By ensuring that devices are pre-loaded with the required software, businesses can save time and ensure employees have the tools they need from the start.
4. Comprehensive device testing
Testing is a critical step in the process to verify that devices are fully functional and meet operational requirements.
This includes testing hardware components such as screens, buttons, and batteries, as well as software elements like connectivity, network performance, and application functionality. Comprehensive testing reduces the risk of post-deployment issues that can disrupt productivity.
5. Assess tagging
Each device is labeled with a unique asset tag or barcode that simplifies tracking and lifecycle management. These tags help organizations monitor the location and status of their devices, making it easier to manage maintenance, replacements, and upgrades.
6. Including accessories in kits
Devices are paired with necessary peripherals and accessories, such as chargers, cases, styluses, or instructional materials. Kitting ensures that end users receive everything they need to start using their devices immediately, reducing delays caused by missing components.
7. Ensuring security compliance
To protect sensitive data, devices are configured with robust security protocols.
This includes enabling encryption, setting up multi-factor authentication, and ensuring compliance with industry regulations and compliance requirements. Security configurations are verified to minimize vulnerabilities and meet organizational standards.
8. Preparing devices for shipment
Once staging and testing are complete, devices are securely packaged for delivery. Packaging includes proper labeling, organized kitting, and documentation, ensuring that devices arrive safely and ready for deployment. Shipping details are logged into a tracking system for real-time updates.
9. Activation and deployment assistance
Devices are activated on carrier networks as needed, with connectivity and settings tested to ensure seamless use. For larger rollouts, on-site or remote support is provided to assist with deployment, ensuring that devices are set up correctly and integrated into existing systems.
10. Post-deployment support
After devices are deployed, ongoing support ensures they remain functional and secure. This includes monitoring for potential issues, troubleshooting end-user problems, and providing updates as needed.
A hot spare pool of pre-configured devices can also be maintained to quickly replace any defective units, minimizing downtime.
By following these key steps, businesses can ensure a smooth and efficient mobile device staging and deployment process. This approach minimizes errors, reduces downtime, and enhances user satisfaction, ultimately supporting organizational goals and operational success.
Of course, working through this process effectively and efficiently takes a combination of in-house resources and know-how. Companies may struggle to manage this process at a large scale if they lack the proper resourcing and skill sets. Let’s explore what’s required from a resourcing perspective to properly stage, kit, and deploy a mobile device fleet.
Resources required for mobile staging and deployment
As mentioned, managing mobile staging and deployment at scale requires a comprehensive range of resources. From skilled personnel to specialized tools, this process demands significant investments to ensure devices are ready for deployment efficiently and without error. Below is a detailed breakdown of the resources required to manage this process effectively.
People resources
Staging and deploying mobile devices at scale requires a team of specialists to handle various aspects of the process.
This can include:
- IT technicians. Responsible for device setup, configuration, testing, and troubleshooting.
- Project managers. Oversee the staging and deployment process, ensuring deadlines, quality, and team coordination.
- Logistics coordinators. Manage device shipments, track deliveries, and ensure on-time arrival at deployment sites.
- Security specialists. Configure encryption, authentication, and compliance protocols to protect sensitive data.
- Customer support staff. Provide end-user onboarding, address troubleshooting, and offer ongoing device support post-deployment.
- Warehouse staff. Organize inventory, maintain physical spaces, and handle shipping logistics.
Depending on the size of the deployment, and the resources available to the company, team members may wear multiple hats throughout the process. What this list highlights, though, is the range of specialties and knowledge sets that are required to properly manage a staging, kitting, and deployment project.
Physical space requirements
Mobile device staging also requires a lot of dedicated physical space that will be used to store devices and that will act as work stations for the deployment teams. This space needs to be both large enough to handle the volume of devices being staged, and secure so that devices cannot be accessed or stolen by unwanted personnel.
Examples of the physical space requirements for these projects include:
- Dedicated, secure staging area. A secure, organized workspace where devices are configured and tested.
- Storage facilities. Climate-controlled spaces to securely store devices, accessories, and packaging materials.
- Packaging and shipping stations. Workstations for safely boxing and labeling devices for deployment.
- Testing stations. Areas equipped with power supplies, networking tools, and device-specific hardware for rigorous testing.
If space is limited, then carving out the required storage and workstations for these projects can be a challenge. This is one area where outsourcing to a third party is highly beneficial.
Tools and equipment
To properly manage and execute the staging and deployment process, teams will need access to a variety of speciality tools to help with tracking inventory, managing shipping, and initiating the devices properly.
This might include barcode scanners for inventory tracking and asset tagging, label printers for shipping labels and asset tags, power supplies and charging racks to prepare devices for immediate use upon delivery, and various accessories to include as part of kitting.
All of these tools represent additional capital expenditures for the company, and also require additional physical space and employee knowledge to manage and use properly.
Management and automation software
In addition to physical tooling, mobile device staging and deployment also requires dedicated software solutions to ensure efficiency and accuracy at scale.
Examples of management and software automation used in this process include:
- Mobile Device Management (MDM) platforms. Centralized tools for device configuration, security enforcement, and lifecycle management.
- Inventory Management Software: Tracks devices, locations, and deployment progress in real time.
- Automation tools: Enable batch configuration, application installation, and imaging.
- Quality assurance tools: Automate testing of device functionality and compliance checks.
- Shipping and logistics software: Manages shipping schedules, tracks deliveries, and ensures on-time distribution.
- Reporting and analytics tools: Monitor deployment progress and device performance.
This extensive range of resources highlights the complexity and scale of mobile device staging and deployment. Because of this, many businesses opt for outsourcing to third party staging and deployment experts to help them streamline operations, reduce costs, and ensure quality at every stage.
Challenges of managing mobile device deployment in-house
Managing mobile device deployment in-house can be a daunting task, especially for organizations operating at scale. As outlined in the previous section, successful staging and deployment require significant resources, including specialized personnel, secure facilities, advanced tools, and sophisticated software. Attempting to handle this process internally often stretches resources too thin, leading to inefficiencies, errors, and increased costs.
Here are examples of specific mobile device staging challenges that may arise when managing this process in-house.
Resource constraints
In-house deployment typically places a heavy burden on IT teams that are already tasked with managing daily operations, troubleshooting, and strategic initiatives.
Without the necessary bandwidth, IT teams may struggle to balance competing priorities, leading to delays and suboptimal device preparation. Additionally, the lack of dedicated project managers or logistics coordinators can result in miscommunications and inefficiencies in tracking and deploying devices.
Limited physical space
Most organizations lack the secure, organized physical spaces required for large-scale staging and deployment. Without dedicated staging areas or storage facilities, teams often work in cramped environments that increase the risk of errors and disorganization.
Higher error rates
The complexity of configuring, testing, and deploying hundreds or thousands of devices increases the likelihood of mistakes.
Common issues, such as incorrect application configurations, missed security protocols, or inconsistent device settings, can lead to functionality problems, security vulnerabilities, and frustrated end-users. These errors often require costly and time-consuming post-deployment troubleshooting.
Security and compliance risks
Ensuring that devices meet stringent security and compliance requirements is a critical component of deployment. In-house teams may lack the expertise or tools to enforce robust security measures, such as encryption, multi-factor authentication, and automated updates.
Non-compliance with industry regulations can result in data breaches, fines, and reputational damage.
Logistical complexities
Coordinating multi-location deployments adds another layer of difficulty. Managing shipments, aligning deployment schedules, and providing remote troubleshooting can overwhelm internal resources.
Without robust logistics systems in place, devices may arrive late, improperly configured, or fail to meet operational requirements.
Scalability challenges
As businesses grow, in-house deployment efforts often fail to scale effectively. Increasing device volumes, expanding geographical footprints, and adapting to new technologies demand resources and expertise that many organizations do not possess internally.
The benefits of outsourcing mobile device staging, kitting, and deployment
To mitigate these challenges, companies can consider outsourcing this process to a third party provider.
Outsourcing mobile device staging, kitting, and deployment offers businesses a strategic advantage, allowing them to offload complex processes to specialized providers while focusing on core operations. This approach reduces operational bottlenecks, improves efficiency, and ensures a high standard of deployment quality.
Key benefits of outsourcing include:
- Access to expertise. Third party providers specialize in staging, kitting, and deployment, ensuring devices are configured, tested, and ready for use. Their experience minimizes errors and enhances the overall quality of the process.
- Cost savings: By outsourcing, businesses avoid the expense of building and maintaining dedicated facilities, hiring additional staff, and purchasing specialized tools. Providers leverage economies of scale to deliver cost-effective services.
- Faster time-to-market: Outsourced providers streamline the deployment process with efficient workflows and automation tools, ensuring devices are ready and delivered faster.
- Enhanced security and compliance. Providers implement robust security measures, such as encryption, multi-factor authentication, and compliance with industry regulations, reducing the risk of data breaches and fines.
- Scalability: Outsourcing allows businesses to scale deployments easily, whether for a small team or a multi-location rollout, without straining internal resources.
- Comprehensive logistics support: Providers handle packaging, shipping, and tracking, ensuring devices reach their destinations on time and in perfect condition.
- Reduced IT burden: By outsourcing staging and deployment, IT teams can focus on strategic initiatives instead of being bogged down with labor-intensive device management tasks.
Ultimately, outsourcing ensures that mobile devices are deployed efficiently, securely, and with minimal disruption to business operations. By partnering with a specialized provider, businesses gain peace of mind knowing their deployments are handled professionally, enabling them to concentrate on achieving their operational goals.
How PiiComm supports mobile device staging, kitting, and deployment
PiiComm provides end-to-end mobile device staging, kitting, and deployment services designed to streamline the process, reduce errors, and ensure devices are ready to perform as intended from day one.
With over 15 years of experience and a proven track record of deploying more than 500,000 devices across thousands of locations, PiiComm delivers the expertise and infrastructure businesses need to succeed.
PiiComm’s approach begins with secure, purpose-built facilities that allow for efficient staging and testing of devices. These spaces are optimized to handle large-scale deployments, ensuring every device is configured, pre-tested, and kitted with the necessary accessories before leaving the facility.
Whether it’s configuring golden images, installing enterprise applications, or enabling security protocols like encryption and multi-factor authentication, PiiComm’s team ensures devices are fully operational and compliant with industry standards.
Logistics are another key strength of PiiComm’s services.
Devices are securely packaged, labeled, and shipped to end users or deployment sites, with real-time tracking and documentation provided at every stage. For multi-location rollouts, PiiComm ensures seamless coordination, reducing delays and minimizing disruptions to business operations.
Additionally, PiiComm’s team of experts offers post-deployment support, ensuring that devices remain functional and secure. From handling troubleshooting to managing hot spare pools for replacements, PiiComm supports businesses throughout the lifecycle of their mobile device investments.
By partnering with PiiComm, businesses gain a trusted partner that handles the complexity of mobile staging, kitting, and deployment, enabling them to focus on their core goals while ensuring devices are deployed efficiently and reliably.
Want to outsource your mobile staging, kitting, and deployment processes? Contact PiiComm today to learn more about our services.
Mobile device staging involves pre-configuring devices with settings, applications, and security protocols to ensure they are ready for use. Deployment, on the other hand, focuses on delivering those prepared devices to end-users or multiple locations, activating them, and integrating them into existing networks.
Mobile device kitting ensures that all devices are packaged with the necessary accessories, such as chargers, cases, and documentation, tailored to specific roles. This reduces setup time for end-users and prevents delays caused by missing components during deployment.
Deployment models can vary based on business needs. For example, centralized deployment delivers devices to a single location for distribution, while direct-to-user deployment ships devices pre-configured and ready to use directly to end-users. Choosing the right model depends on factors like scale, geography, and operational requirements.
Effective mobile staging and deployment require tools such as Mobile Device Management (MDM) platforms for configuration, inventory management software for tracking devices, and quality assurance tools for testing performance and compliance.