With companies becoming more remote and interconnected, effective management of mobile device fleets has become a strategic imperative across virtually all industries.
But with US mobile device spending hitting $732 billion in 2024 and teams more dispersed than ever, fleet management has become increasingly complex and expensive. This strains in-house resources and puts internal IT teams under immense pressure to keep devices operational, secure, and scalable.
Outsourcing mobile device management (MDM) is one solution. Mobile Device Management-as-a-Service (MDMaaS) is one solution offering that helps companies effectively manage their mobile device fleets at scale, without the steep capital expenditures that come with it.
This article will act as your introductory guide to MDMaaS, starting with basics concepts and working through to tips on how to deploy these services and select a suitable vendor.
Key Takeaways
- Mobile Device Management as a Service (MDMaaS) is a cloud-based subscription model where third-party providers handle device provisioning, security, updates, and end-of-life management, eliminating the need for in-house MDM infrastructure and dedicated IT headcount.
- MDMaaS shifts mobile device management costs from capital expenditures (IT staffing, software licensing, staging infrastructure) to predictable monthly per-device operational expenses.
- Organizations using MDMaaS can reclaim significant IT hours—potentially 1,500+ hours annually for a 1,000-device fleet—by automating routine tasks like firmware updates, security patches, and troubleshooting.
- When selecting an MDMaaS provider, organizations benefit from evaluating end-to-end lifecycle management capabilities, platform expertise, scalability, real-time monitoring, and 24/7 support against a five-to-ten year growth horizon.
What Is Mobile Device Management as a Service (MDMaaS)?
Mobile Device Management as a Service (MDMaaS) is a cloud-based, subscription model where a third-party provider manages, secures, and supports an organization’s mobile device fleet—replacing the need for in-house MDM infrastructure, dedicated IT headcount, and capital-intensive software licensing.
MDMaaS gives companies centralized control over smartphones, tablets, rugged handhelds, and field devices through:
- Mobile device setup
- Device configurations
- Security protocols and management
- App installations
- End-of-life management
- Compliance monitoring
MDMaaS providers handle device provisioning, updates, remote troubleshooting, and end-of-life decommissioning—extending in-house IT capabilities while keeping devices secure, up-to-date, and policy-compliant.
Tip:
Looking for a turnkey mobile device fleet management solution that includes hardware, software, and managed services? Explore PiiComm’s Device as a Service offering.
How Does Mobile Device Management as a Service Work?
MDM-as-a-Service operates as a centralized, cloud-hosted solution that simplifies and secures the management of mobile device fleets.
Key stakeholders in this process include IT administrators, MDMaaS providers, and end users, all of whom work together to ensure devices are configured, secured, and updated efficiently.
Here’s how MDMaaS deployment works at each stage:
- Policy definition: IT administrators work with the MDMaaS customer success team to define configurations, security protocols, application policies, and compliance requirements.
- Cloud deployment: The cloud-hosted MDM platform processes IT-defined policies and deploys them to devices in real time, acting as the central management hub.
- Device enrollment: BYOD and Corporate-Owned, Personally Enabled (COPE) devices connect to the platform. Automated workflows enforce compliance, configure settings, and enable conditional access.
- Identity and access management: The platform assigns custom roles and permissions based on employee position, controlling access to sensitive data and applications.
- Continuous monitoring: The MDM solution monitors devices for compliance, performance, and security vulnerabilities—deploying updates, patches, and app configurations automatically.
Key Features of Mobile as a Service Solutions like MDMaaS
Here is a list of common features found in Mobile Device-as-a-Service solutions:
- Centralized management dashboard. MDMaaS platforms provide a single, centralized interface for managing all devices in a fleet. IT administrators can configure, monitor, and troubleshoot devices remotely, ensuring consistency and reducing operational complexity.
- Automated updates and patch management. MDMaaS ensures all devices are up-to-date with the latest operating system updates, security patches, and firmware. This protects against vulnerabilities and maintains compatibility with applications and networks.
- Device provisioning and configuration. New devices can be pre-configured and provisioned with required apps, settings, and security protocols. This reduces onboarding time and ensures a seamless experience for employees from day one.
- Security policy enforcement. The platform enforces organizational security standards, including encryption, multi-factor authentication (MFA), and conditional access policies. This ensures every device meets corporate compliance requirements.
- Real-time monitoring and alerts. Continuous monitoring allows IT teams to detect and address performance issues, connectivity problems, or security threats immediately. Real-time alerts ensure proactive issue resolution.
- BYOD support. MDMaaS supports Bring Your Own Device (BYOD) policies by securely managing both personal and corporate-owned devices. It separates work and personal data, ensuring privacy while maintaining security.
- Application and software management. Admins can remotely install, update, or remove applications across all devices. This includes whitelisting or blacklisting apps to ensure only approved software is used.
- Comprehensive reporting and analytics. MDMaaS solutions provide detailed insights into device performance, compliance, and usage. Customizable reports support decision-making and ensure visibility into your mobile fleet.
- 24/7 technical support and helpdesk services. Most MDMaaS providers include round-the-clock support to troubleshoot device issues and resolve user queries quickly, minimizing downtime.
- Device lifecycle management. From staging and deployment to decommissioning, MDMaaS manages the entire lifecycle of each device, including secure wiping, recycling, or redeployment.
When selecting an MDMaaS provider, look for solutions that offer both the technical infrastructure you need to manage your fleet today and into the future, as well as support and customer success services that act as an extension of your in-house teams.
6 Common Challenges of Mobile Device Management
Managing a large fleet of mobile devices in-house presents a variety of challenges for organizations—particularly those with limited or overly taxed in-house resources, or those who are on an aggressive growth footing.
Here are six common challenges of mobile device management to help illustrate where the MDMaaS features described above can play a positive role.
1. Time-Consuming Device Setup and Configuration
Setting up and configuring mobile devices for employees requires significant time and resources—of which resource-strapped organizations may be in short supply.
This becomes even more burdensome as the number of devices and employees grows. IT teams must ensure that every device meets specific security protocols, organizational standards, and integration requirements, turning this into an ongoing, resource-intensive process.
2. Managing Diverse Devices and Operating Systems
Modern organizations often rely on a wide variety of devices, including smartphones, tablets, rugged field devices, and IoT equipment.
Each device comes with unique configurations, operating systems, and security requirements, making it difficult for in-house IT teams to ensure consistent management across the fleet.
3. Keeping Up With Security Updates and Patches
Mobile devices require regular vulnerability monitoring and real-time deployment of security patches. In an interconnected world, this is non-negotiable across virtually every industry.
Without dedicated tools and resources, in-house IT teams risk missing critical updates—leaving devices exposed to breaches that can lead to significant operational and reputational damage.
4. Lack of Real-Time Monitoring and Issue Resolution
In-house IT teams often lack the specialized tools or capacity to monitor device performance, security, and usage in real time. This issue compounds as fleets grow and become more complex.
Without real-time visibility, teams overlook issues that disrupt operations:
- Connectivity failures on field devices
- Software glitches causing app crashes
- Security vulnerabilities exploited before patching
- Battery or hardware degradation going unreported
5. High Volume of IT Support Tickets
The more devices an organization manages, the higher the volume of IT support tickets generated. In-house teams already stretched thin with day-to-day responsibilities will face increasing pressure as they handle troubleshooting, malfunctions, and security-related incidents.
Organizations with dedicated teams to handle support tickets might be able to handle this ongoing drumbeat of work. But IT teams who must also juggle strategic initiatives, employee onboarding, and a litany of other to-dos will struggle to keep up as the organization grows.
6. Difficulty Scaling With Business Growth
As businesses expand, the number of devices under management grows exponentially. As operations expand, the variety of devices also begins to grow, creating both an issue of scale and complexity.
Scaling in-house IT resources to meet these demands becomes costly and challenging, requiring either significant capital investment in personnel or outsourcing to a third party. Something has to give, and organizations need to make a decision about whether to build their in-house bench strength or seek help from an outside resource.
MDMaaS providers are one such third party resource that helps to extend IT capabilities and alleviate these common challenges associated with managing mobile device fleets in-house, as we’ll explore below.
8 Benefits of Mobile Device Management as a Service
Now that we’ve presented the concept of Mobile Device Management as a Service, and explored some common challenges that organizations face when managing mobile device fleets, let’s look at some of the benefits offered by MDMaaS.
Here are eight benefits to illustrate why this type of service is a good investment for modern organizations.
1. Simplifies Mobile Device Management
MDMaaS provides centralized control over all devices in your fleet, automating tasks such as provisioning, updates, and policy enforcement. This reduces operational complexity and allows IT teams to focus on more strategic initiatives instead of device upkeep.
2. Enhances Device Security
With automated updates, real-time monitoring, and enforcement of security protocols such as encryption and multi-factor authentication, MDMaaS minimizes vulnerabilities that can lead to data and account breaches.
This service ensures that devices remain compliant with the latest security patches and industry regulations, protecting sensitive corporate data.
3. Scales as the Business Grows
As businesses grow and onboard more devices, MDMaaS scales to accommodate the expanding fleet, without the organization having to take on additional capital expenditures.
MDMaaS providers can manage the mobile device fleet across the entire lifecycle for a set monthly fee per device.
4. Reduces IT Workload
By outsourcing routine tasks like device troubleshooting, support ticket response, firmware updates, and patch management, MDMaaS relieves internal IT teams of resource-heavy responsibilities.
This allows IT departments to focus on innovation and infrastructure improvements, and reduces administrative burden previously piled onto them.
5. Improves Employee Productivity
Pre-configured and updated devices ensure employees can start working immediately without delays caused by setup or configuration issues. Ongoing device monitoring and updates, likewise, reduce downtime and help to maintain operational efficiency across a distributed workforce.
6. Provides Predictable Costs
MDMaaS operates on a subscription-based model, consolidating expenses into a single monthly fee per device. This eliminates the capital investments required with in-house management.
| Cost Category | In-House MDM | MDMaaS |
|---|---|---|
| IT staffing | CapEx (headcount) | Included |
| MDM software licensing | CapEx (annual) | Included |
| Staging infrastructure | CapEx (facility, equipment) | Included |
| Device troubleshooting | Variable (IT hours) | Included |
| Security patching | Variable (IT hours) | Included |
This shift from CapEx to OpEx makes monthly and yearly mobile device budgeting far more straightforward.
7. Ensures Compliance With Industry Regulations
With automated compliance monitoring and reporting, MDMaaS helps businesses meet regulatory requirements like GDPR, HIPAA, PCI DSS, and any other industry-specific regulation that they must adhere to.
This reduces the risk of costly penalties and reputational damage due to non-compliance.
8. Supports Rapid Adaptation to New Technologies
As new applications, operating systems, and security threats emerge, MDMaaS keeps your devices updated and compatible. Continuous upgrades are baked into provider SLAs, meaning dedicated technical teams monitor the industry and push updates proactively.
Your fleet stays modern and secure without your IT team tracking every OS release or zero-day vulnerability.
Case Study: Scaling the Company Without the IT Burnout
Consider a fast-growing retailer that doubles its device count over two years—jumping from 500 to 1,000 mobile devices as it opens new stores and expands online sales. Without MDMaaS, the in-house IT team faces a daunting workload: managing firmware updates, app installs, security patches, and troubleshooting for every device.
If each device needs just 15 minutes of manual support per month for updates, that’s 250 hours a month for 1,000 devices, or roughly 3,000 hours a year.
With MDMaaS, these tasks are automated and handled centrally, cutting that load in half. IT staff reclaim about 1,500 hours annually—time they can now spend on strategic projects instead of device wrangling. Meanwhile, frontline staff stay productive, downtime plummets, and the business scales without a hitch, keeping costs predictable and technology headaches at bay.
Steps to Implementing Mobile Device Management as a Service
MDMaaS is a managed service, which means that the solutions providers will typically provide onboarding and implementation support.
Companies may be given technical advisors to help with implementation, an account manager or customer success team to manage ongoing licensing and subscription requirements, and a support team to help tackle one-off technical issues.
Typically, implementation for an MDMaaS solution involves the following steps:
- Identify the need for MDMaaS. Assess your current mobile device management challenges, such as limited IT bandwidth, security vulnerabilities, or difficulties scaling with business growth. Define the goals for implementing MDMaaS, such as enhancing security, improving efficiency, or reducing costs.
- Evaluate your device and infrastructure requirements. Take stock of your existing mobile fleet, including device types, operating systems, and the applications used by employees. Identify specific features you need in an MDMaaS solution, such as BYOD or COPE support, compliance monitoring, or real-time device tracking.
- Research and select a vendor. Compare MDMaaS providers based on their features, experience, scalability, support offerings, and pricing models. Look for providers that align with your specific industry needs and offer comprehensive lifecycle management services.
- Plan the onboarding process. Work with your MDMaaS provider to create a deployment plan. This includes setting up user roles, configuring security policies, and establishing workflows for provisioning, monitoring, and troubleshooting devices.
- Deploy and integrate the solution. Begin rolling out the MDMaaS platform, starting with a pilot program to address potential challenges. Integrate the solution with existing IT infrastructure, ensuring compatibility with networks, applications, and organizational policies.
- Train employees and stakeholders. Provide training sessions to educate users and IT staff about how the MDMaaS solution works, its features, and how to report or troubleshoot issues.
- Monitor and refine the implementation. Regularly review performance metrics and feedback to ensure the solution meets your objectives. Collaborate with the provider to implement updates, enhance features, and optimize workflows as your business evolves.
By following these steps, organizations can effectively implement MDMaaS and unlock its full potential for securing and managing mobile device fleets.
What to Mobile Device Management as a Service Provider
Stages one to three of the implementation process outlined in the previous section are critical to a successful MDMaaS deployment. Companies need to have an in-depth understanding of their unique needs, existing mobile fleet, and list of requirements from an MDMaaS vendor.
To help guide your decision making, here are some key features to look for in an MDMaaS provider.
- Expertise in diverse platforms. Choose a provider with experience managing various MDM platforms and device ecosystems to ensure compatibility with your current and future technologies.
- End-to-end lifecycle management. Opt for a provider that handles every aspect of mobile device management, from deployment and updates to security, compliance, and decommissioning. Comprehensive services reduce the burden on your internal IT team, and ensure that you can scale your mobile device fleet management as your company and team grows.
- Scalability and flexibility. Ensure the provider can scale to meet the growing demands of your business, whether it’s onboarding new employees, supporting remote teams, or managing large device fleets.
- Real-time monitoring and proactive support. Look for solutions with real-time performance monitoring, issue alerts, and proactive troubleshooting to minimize downtime and improve operational efficiency.
- Robust security and compliance. Prioritize providers with advanced security features like encryption, remote wiping, and regulatory compliance to protect sensitive data and avoid penalties.
- Transparent pricing. Seek a provider offering predictable, clear pricing models that consolidate costs and eliminate unexpected expenses, making budgeting simpler.
- Detailed reporting and analytics. Access to comprehensive insights on device performance, usage, and compliance helps you optimize your fleet and maximize ROI.
- 24/7 customer support: A responsive support team with expertise in mobile device management ensures issues are resolved quickly, reducing disruptions.
Companies should evaluate these requirements against a long growth horizon. Onboarding a new MDMaaS provider requires significant resources and potential disruptions—not something you want to repeat every few years. Find a provider that fits both your current fleet and where you’ll be in five to ten years.
About PiiComm's MDM as a Service Offering
PiiComm is Canada’s trusted partner for Mobile Device Management as a Service (MDMaaS), offering comprehensive end-to-end management solutions for your mobile device fleet.
Our MDMaaS solution provides ongoing management for your mobile device fleet, from onboarding and configuration to ongoing monitoring, security administration, and reporting. With certified in-country technicians, we deliver expertise in vulnerability detection, compliance, and remediation to safeguard your devices and data.
What sets PiiComm apart is our commitment to reliability and round-the-clock support. We provide 24/7 coverage for critical issues, offering real-time recommendations and fast resolution to minimize downtime and keep your operations running smoothly.
By outsourcing your MDM management to PiiComm, you’ll free up valuable internal IT resources, boost productivity amongst your field team, and ensure that your mobile device fleet can scale up or down to meet your company’s strategic goals.
Interested in learning more about PiiComm’s MDM as a Service offering? Read more now or contact us today to chat about your options.
Frequently Asked Questions
What is a MDM service?
MDM (Mobile Device Management) service is a cloud-based solution that manages, secures, and supports an organization's mobile device fleet through centralized control over smartphones, tablets, and field devices. The service handles device setup, security protocols, app installations, updates, and compliance monitoring without requiring in-house infrastructure.
Can MDM be permanently removed?
MDM can be removed from corporate-owned devices only by IT administrators through the management console, which triggers a remote wipe of corporate data and policies. On BYOD devices, users can typically unenroll themselves, though this removes access to corporate apps and data while leaving personal information intact.
What can MDM see on my phone?
MDM platforms track device compliance, installed applications, security settings, and network connectivity—but the visibility depends on enrollment type. Corporate-owned devices allow full monitoring, while BYOD configurations typically separate work and personal data, limiting MDM access to only corporate apps and work profiles.
Can you remove MDM from a phone?
Removing MDM from a phone requires administrator authorization on corporate devices, which wipes all company data and settings during unenrollment. Personal devices enrolled under BYOD policies allow users to remove MDM themselves through device settings, though this revokes access to work email, apps, and corporate resources.